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0 pointsinitplus1y ago0 comments

Explicitly mentioned on that blogpost:

“…or feel like they were created for search engines instead of people. This could include sites created primarily to match very specific search queries.”

The numerous “Tuta vs …” that all reword the same information clearly meet the “designed for search engines instead of people” standard imo.

0 comments

rchaud1y ago

How is that not designed for people? Don't you think people are searching for comparisons between two different products?

Here's Zapier for instance, comparing their tool to a Microsoft substitute:

https://zapier.com/l/microsoft-power-automate-vs-zapier

initplusOP1y ago

People are searching for comparisons, but these pages have been designed to seem highly relevant to the search engine. Not to be highly useful for readers. That page from Zapier is another example of the same issue. When Google rolls out their new ranking algorithm to zapier.com, I'd expect it will also be de-ranked.

The words "Power Automate" only appear 3x in the page. The title, subtitle, and a link to the same page. Nothing else on the page is relevant to "Power Automate", it's just the same marketing copy from the rest of their website. As a user looking for actual details on how the products capabilities compare to Power Automate this page is useless to me.

Google have been completely transparent about this. They have explained exactly what kinds of pages would be de-ranked under the latest changes.

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