I totally see where you're coming from on this, but I think you're placing an awful lot of importance on things that might not be that important.
I'd say starting a design shop could count as company ops experience, but not everyone who starts a startup has experience. Indeed, people start up without experience all the time. From the looks of the presentation they have an MVP, have users and have burned through less money than they're asking for (although the details we don't know).
I don't know enough about Moxy to tell whether or not that's yes, but I would say it might not be wholly necessary and would be down to the investor to decide.
