Memorial service? What are you on about? In all likelihood, nobody here had met the guy, and HN would hardly even be on his radar. Picture yourself at a coffee place discussing some celebrity's life event and maybe it won't be so weird anymore.
I think you are underestimating the reach of HN. While I personally didn't know Jim, I know several people who did. And I know many people, me included, who benefited from his generosity and support of science.