It only works if there is a sharing and coordination mechanism that the majority agrees too. As is the case when it comes to Broadcasting on Radio Spectrum. You wont find anyone protesting or demanding the right to stick a radio dish on their roof and the ability to broadcast across all frequencies in the name of Free Speech.
Because this debate (about share finite broadcast spectrum) already happened and a coordination and sharing mechanism was agreed too. That agreement comes out of social and political debates. Not out of technical debates. Its not a technical problem.
Social media designed by people who had no idea what they were building, allowed everyone to freely Broadcast(1-to-all) simultaneously, because it became technically possible <insert Jurassic Park quote about Engineers building things cause they could not because they should>. Post facto, this bunch of self certified geniuses realized they need a sharing/coordination/filtering mechanism and you get more garbage like the view/like/click/upvote count, moderation/censorship systems which do a half baked job. So we get infinite evergrowing spam (as cost to spam on free to broadcast system is 0), randomness, chaos, squandering of finite collective attention, and no control at all over what emerges tomorrow morning out of Jurassic Park.
