That TC piece on "interest-based" social networks came to mind when I saw this. I think there's a limit to what needs to be segmented, but this happens to be square in my interests and it makes a lot of sense.
Also makes me think of Ravelry, Etsy, etc. With the Facebook /Instagram media saturation of late, it's nice to see some news about something else in the social space.
... hadn't realised I'd missed "Nerd Pride Day".
