I disagree with this interpretation - the banners force themselves in front of the user before accessing the content. And then the choice is almost always "Accept all" and "complete a checklist mini-game of things you don't want cookies for". It's not a shock that people when confronted with this will click the easy button, and that doesn't mean it reflects their actual interests. It's just fatigue. If the "accept our cookies" button was off to the side of the page, and defaulted to "none" unless the user did something otherwise, I wonder what the "accept all" numbers would look like then. Actually, I don't.