So let's say the media started a campaign promoting wearing a helmet all the time. The anti-helmet people would be painted as reckless, feckless, and generally deplorable. All the celebrities would endorse wearing a helmet at all times. There would be New York Times editorials about "those people".
Questions:
Is this still about risk mitigation? If yes, are you at risk now? Why don't you wear your bike helmet at work all day? (never know when a ceiling tile could fall down)
Would your opinion change following this hypothetical media blitz? Would you hop on the bandwagon and decry the irresponsibility of the anti-helmet folks?
If you think about this for a second before hitting that downwards pointing triangle, does this dumb example mean that it's actually more about what's socially acceptable than actual safety? Why would you feel dumb wearing a helmet all day now, and dumb for not wearing it in that world?
