>Could you please provide a link to the report? 50% click rate is insanely high, nobody has that. It would be very interesting to know how Facebook achieved such miraculous performance.
He is not talking about 50% click rate.
That is, he's not talking about 1 ad.
He says that 50% of FB users have clicked on ads at some point in their FB use.
Which might, or might not be true, but is not the same as "50% click rate".
Oh, you mean 50% of people that ever opened facebook have clicked on some ad at least once? Then it's not a very useful number - so suppose I clicked on some ad 5 years ago and since then never even logged in to FB - what use is to count that? I'd assume a useful number would be the number of active users regularly clicking on ads... IMHO 50% would be very high number then (unless you define regularly as "at least once in 5 years" :)
