Why does it need to draw you in?
If you don't need the information that it conveys, there's no reason for you to study it. If you do want the information, then you'll take the time necessary to understand it.
To me, if your graphical elements are running the show in a conference presentation setting or in a newspaper, you're already doing something wrong. Those aren't the right media for infographics (well, newspapers would sometimes find them useful).
Don't conflate media unnecessarily. If you need something flashy, make something flashy. If you need something informative, make something informative. Don't repudiate something meant to be flashy for being uninformative, nor something meant to be informative for being insufficiently flashy.