- The users were the original arty-crafty people selling actually handmade products
- Businesses come in to exploit the users by flipping AliExpress crap at 10x margins, Etsy does nothing to stop this because $$$
- Etsy realizes they could make even more money off businesses by eg forcing them to buy ads from Etsy once their income exceeds $10k
- Now both users and businesses are pissed off and Etsy has entered a death spiral