> totally clueless
Another way to view these things is that it's about managing the author's personal brand-identity, as opposed to acting as a fiduciary representative of the overall corporation. (Those CEOs tend to avoid the limelight.)
There are certain folks out there who build their celebrity with a narrative of "I'm strong and smart and successful, you can tell because I can do what I want and piss people off but my detractors are impotent and can't touch me." [0]
If you think Altman falls into that category, then "her" can be seen as a coded message: For fans, it's sly advertisement that the result is a deliberate achievement, while also maintaining a veneer of deniability for anyone who objects. ("I only meant the outcome was coincidentally similar, and you can't prove otherwise, hahaha.")
___
[0] That doesn't mean the narrative is true or that they always escape consequences, but it means they can at least convince enough fans/supporters that repercussions didn't really happen, that they weren't significant, or that they were actually good because 4-D chess.