But, in essence we don't care, and I also think its not always wonton theft, I know I've shed spoons into the waste bin being uncareful.
All this post makes me think of is what other commonly-stolen objects one could put advertising on.
With that kind of marking it’s like they want me to take it!
Some people also sloppily spray bikes with pink spray paint because then it's pretty much unsaleable. So all you have to worry about are the vandals who just want to ruin someone's day.
I can't say I've thrown away a spoon knowingly myself, but I have dropped cutlery in the bin once or twice. I haven't ever abandoned it but you can imagine people might if they don't value it. And based on the university, some people would happily lose a £30 pan rather than reach into the Stank Tank, so I can believe it.
The really nice stuff is only brought out at Christmas. As long as there are enough forks/spoons/etc for 8 people in the drawer for day to day use, then I don't care that much.
If you don't get these things after paying at the counter, you are out of luck. You can try to approach the counter to get them, but most people don't bother because these places are always so crowded.