It's like that because it's the log encoding is not in a display-ready color space. Many modern cameras can apply LUT directly in the viewfinder though, so it's less of a nuisance today. In reality, it isn't an issue, just beginners get surprised when they see it the first time.

> For some reason video folks seem really intent on creating their own terms for everything

Which to me makes sense. If I'm looking for terms that can apply to many areas, it becomes harder to find the right thing. I much prefer separated terms than the approach than one term being used in many areas, so it gets easier to search and talk about.

> actually acknowledges that "log encoding" is just an alternative to gamma encoding

Not sure they are 100% alternatives though, but I'm much more familiar with log encoding than gamma encoding. As far as I understand, log encoding uses a logarithmic curve to capture a wide dynamic range, preserving detail in shadows and highlights for extensive post-production grading. In contrast, gamma encoding applies a non-linear curve that approximates human vision, producing footage with natural contrast and color suitable for immediate viewing and minimal post-processing.

But, I could also misunderstand the differences, and would be happy to be told otherwise :)