I don't know about construction, but as a farmer it's pretty natural to look at what your neighbours are doing and if they adopt a new technology in their operation you're at least going to give some thought to doing the same.
But I think it comes with a lot more reluctance and skepticism. You are not likely to jump in head over heels, and even when you do give it a try I expect most farmers will do so with the attitude of "if it doesn't work at least I can always go back to the old way".
The "OMG this is amazing and will solve all of my life's problems" attitude I see in tech certainly isn't there in my experience.
