Yeah that was one I was thinking of. I didn't know it was more recent, it feels like ages ago. But also altavista, it was very customer centric, though it was free. But it was basically just a demonstration of digital's expertise and it did feel like they wanted it to serve the customer as well as possible.

And I thought DuckDuckGo had plans for a paid search experience at some point.

But now that in think of it I'm not so sure, sorry. Sorry for positing incorrect info.