This is how you're supposed to merge. When you get on the freeway you don't expect the current flow of traffic to accommodate for you, instead you accommodate for them.
"it really feels to me like your comments are meant to needle my complaint re: folks not understanding the zipper merge, am i misreading you? do you think the zipper merge should not be used?"
I am not sure you're understanding how it's supposed to work... People in the flowing lane aren't meant to stop or slow down to let you over.
The zipper action is meant when it's backed up. The zipper lane isn't designed for you to disrupt the current flow of traffic.
Edit: here's a video, maybe it will help you understand better