I mean they have great PR, but in terms of privacy, they extract more information from you than google does.
Google is an ad company, they have a full model of what you like and dont like at different states of your life built.
What does Apple have that's even close?
they generate between $5-10B on ads alone a year now and more importantly that is one their fastest growing revenue segment .
Add the context of declining revenue from iPhone sales. That revenue and its potential will have enormous influence on decision making .
The thesis that Apple doesn’t have ads business so there is no use to collect the data is dead for 5years now
For Google, over 80% of their revenue comes from ads.
Apple's revenue is around 380 billion, 5-10 billion in ads is in the "other" category if you draw a pie chart of it... They make 30 billion just selling iPads - their worst selling product.
Apple can lose the ad category completely and they won't even notice it. If Google's ads go away because of privacy protections, the company will die.
Thats not what I was saying. I was saying that Apple extract more information than google does. I was not saying that Apple process it to make a persona out of you. Thats not the issue here. Apple is saying that they are a "Privacy first" company. To be that, you need to not be extracting data in the first place.
Yes, they make lots of noise about how they do lots of things on device. Thats great and to be encouraged. But Apple are still extracting your friend list, precise location, financial records, various biometrics, browsing and app history. ANd for sure, they need some of that data to provide services.
But whats the data life cycle? are they deleting it on time? who has access to it, what about when a new product wants to use it? how do they stop internal bad actors?
All I want you to do is imagine that Facebook has made iOS, and the iphone, and is now rolling out these features. They are saying the same things as Apple, do you trust them?
Do you believe what they say?
I don't want Apple to fail, I just want people to think critically about a very very large for profit company. Apple is not our friend, and we shouldn't be treating them like they are.
I believe (but could be wrong) they also treat that data in a way that prevents it from being accessed by anyone besides the user (see: https://en.wikipedia.org/wiki/Apple%E2%80%93FBI_encryption_d...
Not saying you're wrong, I'm just curious what sources or info you're using to make that claim.
o who you message, when you message.
o Your locations (find my devices)
o your voice (siri)
o the location of your items (airtags)
o what you look at (App telemetry)
o What websites you visit (Safari telemetry)
o what you buy (Apple Pay)
o Who your with (location services, again)
o your facial biometrics (apple photos tags people with similar faces, something FAcebook got fined for)
o Who emails you, who you email
With these changes, you'll need to allow apple to process the contents of the messages that you send and receive. If you read their secuirity blog it has a lot of noise about E2E security, then admit that its not practical for things other than backups and messaging.
they then say they will strive to make userdata ephemeral in the apple private cloud.
I'm not saying that they will abuse it, I'm just saying that we should give apple the same level of scrutiny that we give people like Facebook.
Infact, personally I think we should use Facebook as the shitty stick to test data use for everyone.
You should look more into their security architecture if you’re curious about stuff like this. The way Secure Enclave, E2EE (including the Advanced Data Protection feature for all iCloud data), etc. The reality is that they use a huge range of privacy enhancing approaches to minimize what data has to leave your device and how it can be used. For example the biometrics you mention are never outside the Secure Enclave in the chip on your phone and nobody except you can access them unless they have your passcode. Things like running facial recognition on your photos library is handled locally on your device with no information going up to the cloud. FindMy is also architected in a fully E2E encrypted way.
You can browse their hundreds of pages of security and privacy documentation via the table of contents here to look up any specific service or functionality you want to know more about: https://support.apple.com/guide/security/welcome/web
