Notice what's missing? A photorealistic style.
It seems like a good move on their part. I'm not that wild about the cartoon-ification of everything with more memes and more emojis, but at least it's obviously made-up; this is oriented toward "fun" stuff. A lot of kids will like it. Adults, too.
There's still going to be controversy because people will still generate things in really poor taste, but it lowers the stakes.