I'm sure I would agree with some of them and disagree with others but they are smart enough to not make that a center piece of their public persona.
Elon Musk decided on his own to
a) be a central marketing and PR channel of Tesla. He has everyone convinced that the company cannot thrive otherwise.
b) involve himself in hot button political discussions all around the globe (usually in a "hot-take-no-need-for-further-reasearch" manner).
c) buy a social media company while publicly lamenting the state of social media. At said social media he (again very publicly) instituted changes to align it with his political philosophy.
Whether one likes or dislikes his opinions, it is very clear that he wants to be seen as some kind of political influencer and that he bases some of his business decisions on this persona.
This is quite unusual and probably the sole reason people even think about the "frontmann" of the company when discussing the product