I was thinking about this once, why I believe my cat was conscious and was a person. I came to the conclusion that the relationship was a sort of epistemology, and that I knew my cat was a person, had a personality, and loved me because I understood the relationship. When my cat was passing, all they wanted to do was spend time with me.
I realized this was true not just of my cat, but with every human in my life, as well. How do I know my friends are people? How do I know they care for me? Because I have a relationship with them and I understand the relationship.
That's not the sort of factual knowledge I can express and transfer to you. But it's real all the same.