Having assessed 600+ software companies (many of which are 5-50 employees), I'd say about half of them use MFA consistently across their business. And it's not a budgetary issue, but more of a logistic/IT/prioritization one.

This is literally not the case. The pricing is nowhere near 50x - in fact if you negotiate the rates are only marginally higher than the tier below it.

FWIW - the sentiment I get here is that the gripe isn't necessarily the pricing (you notice how no one has quoted specific increases?) but that they have to pick up the phone to talk to someone for what they believe to be such a small feature.

> There are many 100 person scale ups that are pre-profit for who the hassle of managing separate accounts for X SaaS tools for 100+ people

So you're telling me that a company is complaining that they have to pay extra money for features that reduce their administrative burden and limit their risk, thereby costing them less money? Explain that one to me...

> There are many 100 person scale ups that are pre-profit

Also, put yourself in the seat of the owner of a software provider, would you rather win the sales opportunities of 10,000s of businesses that aren't pre-profit or the hundreds of businesses that match your criteria? I know who I'd be marketing to...