It's high in a sense of typical broadband for the speed and latency. In the specific sense of limited option areas or satellite only areas it is a reasonable price for that level of service.

I live in the country a good 6 miles from any City and that City is maybe 8000 people. My service is $99 a month for 1 gig fiber. The only other options I would have is some satellite-based internet or a cell based internet.