The danger there is that the phenomenon of throwing up roadblocks that are purely motivated by greed but are claimed to be for good reasons is common enough that we've got a phrase for it - regulatory capture. If the belief is that these companies are actually simply not motivated by anything other than pure greed, which I don't think is unreasonable, then it's also not unreasonable to be skeptical of any roadblocks they propose. Responsible forestry is a pretty great example actually - not that there's regulatory capture there, but in terms of it being an industry that pretends that it's planting forests and restoring ecosystems while actually taking rich, dynamic ecosystems and turning them into biodiversity-free monoculture tree farms. But the branding of 'forest' means people think it's something other than miles of high density monoculture agrigulture of neat, soulless rows of trees. And if those companies began talking about 'higher standards' in forest cutting, I'd pretty much immediately want to dig into who they're trying to lock out of the market, if it was some sort of protectionist thing, etc.