Read the blog post that this blog post talks about - the one that says "we use AI to spam people, isn't it great?". It will be something like that. As long as there is money to be made, the internal monologue is just "hope this works and I get more money".
> What do they see when they look into a mirror?
A person deserving of riches, that is about to get them. Nobody sees themselves as the villain. Well, maybe some, but vanishingly few.