Unfortunately it turns out that at the end of the day one of the most common values is the love of massive piles of money. Vampires don't catch on fire in sunlight like storybook villains, they will invite themselves in, sidle up beside you, and be your best friend. Then in the moment you are weak they will plunge their fangs in.

Competing with bad actors is very, very hard. They will be fat with investor money, they will give their services away, and commonly they are not afraid to do things like DDOS to raise your costs of operations.