In addition to the FAQs, here's what I would love to see on the landing page:

- Clear blurb on what data you're taking offsite (regardless of encryption), what you are storing, and confirmation that no third parties obtain any data (regardless of whether anonymized).

- Privacy policy & terms + conditions

- A screenshot showing an email inbox on the left, Xero bill templates on the right, and lines linking between the two (demonstrating the emails you have found, matched & synced to recurring xero bills).

- Assurance that 99.9% of bills would be captured and synced.

Those things together would be so compelling that I would get easy change signoff from most of my clients.