So much this. The whole ad industry is afraid that most websites would switch to simpler more private compliant alternatives which would break their business (of reselling snooping data). So they are on marketing campaign to paint these alternatives as non compliant and requiring banners too. Basically every fart now needs a consent banner and when you already have a banner why not have this most invasive visitor screen recorder analytics that we send to our 743 partners in real time.

Yup.

What’s that? We need users consent for ad cookies? Ok let’s also make them consent to the session cookie too as a way to confuse them or get them to lazily just click the accept all cookies button rather than find the exact cookies the site needs to run without ads.