I don't know how you arrive at this conclusion. The document really is an introduction to the same basic performance techniques that have been covered over and over. Loop unrolling, inlining, and the other techniques have appeared in countless textbooks and blog posts already.

I was disappointed to read the paper because they spent so much time covering really basic micro techniques but then didn't cover any of the more complicated issues mentioned in the parent comment.

I don't understand why you'd think this is an "outstanding contribution to the field" when it's basically a recap of simple techniques that have been covered countless times in textbooks and other works already. This paper may seem profound if someone has never, ever read anything about performance optimization before, but it's likely mundane to anyone who has worked on performance before or even wondered what inlining or -Funroll-loops does while reading some other code.