Similarly various countries offers eIDs (some I know Estonia, Belgium, Italy, Germany, France) witch are NFC ISO 14443A/B who are used to authenticate the Citizen on various public services.
Many universities and some high school as well offer an NFC badge witch is a smart card, and could be used to authenticate institution website and so on.
All those examples are already in use since years, but used for limited activities and mostly not advertised. It's just a matter of spread them. In Italy for instance since some years national eID card (CIE) is used to access fiscal services to send for instance you filled tax forms, to pay some tax and so on, while national health service card is used to buy tobacco from every automatic vending machines since much more (to prove you are >18 years old), France start since last year the same with France Connect+ witch as Italy, German etc is the pan European eIDAS system to offer digital docs and services to all. All countries have invented absurd systems to AVOID using eIDAS with smart cards in most cases, while we all have them. Only to push the "app" cloud+mobile model.