I'm afraid this is probably another word that will get accepted with new uses. I didn't actually know it was only a verb and the title made perfect sense in my head. I imagine that's true for most people who read it.
For non native English speakers it means "the font used in Wall-E".
I was quite surprised by the first comment because I did not expect that a font was so emotional (especially that I do not remember any particular fonts in the movie)
