One way to avoid this is to embrace open standards.

If you're going to put your stuff into one of the proprietary phone/tablet app stores today, it is important to make sure you can look yourself in the mirror and say, "I know this is probably a bad way for society, but I think I can get more money this way, at least in the short term." So at least you know what you're doing.

The longer that people sell out, the harder it will be for society to dig itself out.