Like always, takes like this that are quick to draw a conclusion the reader likes to read are full of bs. This is not IG's fault, and it's not a problem to begin with which requires putting the blame on anybody.
It's simple: People have started to be more careful about their privacy. And given the lifestyle photos these influencers share with their followers, it only makes sense to remain anonymous unless they're ok with having to deal with stalker problems, etc.
From my very quick peruse of the article, it's not even the person in the pictures/videos behind the account - it's just curated, good looking content. Which when typed is nothing new, this time it's without a face. It's being rich and famous without being rich. Also, YouTube has similar "aspiration/manifestation" videos - just a different wrapper. I mean, this is just an aesthetic/vibe/curation. I guess, people don't like that some people get paid (big) bucks for it? Tastemakers have always been a thing
... or do they just need ChatGPT? Because the rubber duck effect is real, but I think people have the capability to succeed by themselves.