Meta is, fundamentally, a user-generated-content distribution company.
Meta wants to make sure they commoditize their complements: they don’t want a world where OpenAI captures all the value of content generation, they want the cost of producing the best content to be as close to free as possible.
i was thinking along the same. A lot of content generated by LLMs is going to end up on Facebook or Instagram. The easier it is to create AI generated content the more content ends up on those applications.
Especially because genAI is a copyright laundering system. You can train it on copyrighted material and none of the content generated with it are copyright-able, which is perfect for social apps