For the data schema, we're using Protobufs with buf validate. This works surprisingly well, you can use the same types in the backend API and on the frontend. We even have a cron job that reads all the data periodically and verifies that the JSON blobs conform to the schema. Our next intern is going to write a PostgreSQL extension to do that on commit/update :)
One real advantage of this approach is that it's easy to do stuff like "search everywhere".