Well, in the linked article he used a Mozart/Salieri analogy, implying that rock star programmers write masterpieces, not simple bug trackers. If all Fog Creek programmers were truly rock stars, wouldn't they be beating Google instead of writing menial money-farm stuff? In my experience, those of us who move at a faster pace than our peers tend to get the most interesting projects. There's a reason that ERP software is so bad, after all.

In the rock star analogy, it'd be like getting the Beatles to write music for Justin Bieber fans, or getting Metallica to switch to the "easy listening" genre. That's not what you do with rock stars.