Nothing wrong with exploring motivations though as this article does. Maybe the job market trends they speak of will be true but I hope that's not a primary motivation. There's exploration to do!
At the end of the day, if you go into any field chasing money or status, and if you fail, you will really be left with nothing.
So go into AI research if that's what you are interested in. If not, don't do it. Simple as that.
...until the next novel architecture is discovered, which won't happen without said AI research.
Two of the most important developments for ANN's were backprop and then the deep network training method. Without those we could only evolve ANN's which is much less efficient than the training methods.
If the scale argument held 100% then teams that purely focused on evolving ANN's (this is the "search" method of creating ANN's) to their target would be in the lead, but I'm not aware of anyone doing that other than smaller/hobby size projects.