As far as I’m concerned nobody’s even trying to compete with Apple. There are other personal computing products but none of them address the same market as Apple at all. The tiny set of possible competitors for their space all seem to have decided not to even try.
[edit] and, to be clear, I’d very much prefer that they had competition in their segment. Even if I stuck with them, it’d at least put competitive pressure on them to improve and/or cut prices.
