Also, the industry and brand cred that would accrue from being the company that cured cancer would be immense. Think about what that would do for recruiting, influence and access. Ask yourself if Novo-Nordisk is in a worse position today for pretty much curing obesity.
Their argument is just that: 'The reason Zolgensma is so expensive is because that is the price Novartis has decided it is worth because it “dramatically transforms the lives of families affected by this devastating disease”'.
Basically it's "isn't you child's live worth 2.5 million?"
If someone found a one-shot no-side effects cure for a particular type of cancer there's no way they'd price it the same as the full course of chemo, they'd price it at "how much would you pay to be alive again". Insurance companies don't pay shit, their customers do.
Wouldn't it be better to have them cured and live longer and just spend their money on curing other illnesses we're all going to have anyway?
There is something about this cynic explanation that just doesn't sound right to me
