I'm of average attractiveness, at best, and had no issue finding genuine matches that led to relationships, the last of which became my wife and love of my life.

Never was there any analytics or numbers game required. I would go so far as to say that if you're matching with so many people without success that you need a spreadsheet, then the problem is internal and no technical solution will help you (which is also how I feel about the author of the linked deranged rant).