Society is full of predators. In the beginning, people got eaten in the jungle, and today they get monitored to learn their desires and then shown pictures of things they want. How do you know you're not being manipulated? Getting you to care and be concerned about things you're powerless to change is what the system did to you. Power is focus which means people are disempowered by getting them to focus their attention on things that don't matter. Advertisers normally need to pay cash money to buy someone's attention but you gave yours up for free. If everyone else is watching ads, then you're watching them watch ads. You're not any more free than they are. The simple fact of the matter is you won't be able to save others from this system, because you haven't even saved yourself.
Which people? Anyone who tells me I should care about people in general, I always assume it's an attempt at manipulation, because it's an illogical way of thinking.