That's not the alternative. The alternative is the death of most sites other than walled gardens like Meta and Amazon that own their own advertising end-to-end. Do you want the internet to be even more Meta controlled?
Who is using tracking? Its not mom and pop websites. Its big corporations. I could care less if they lost money. The internet would be a healthier place without corporations trying to shift public discourse in their favor.
Those mom and pop sites are often filled with trackers and ads. Assuming they haven't just moved to using a third party service that does it for them. It's like saying the person shooting you isn't at fault but only the gun they shoot you with.
History doesn't move backward and the internet users of the mid 90s are not the internet users of now. Give the vast majority of internet users a choice between the internet of mid 90s (after that ads powered it all) and having nothing but large tech owned sites to browse I think you're delusional if you think they'd actually pick the former.