The goalposts on this move every 6 months, so the fines are easy money for the EU.
The companies are just collateral damage. For some reason HN is full of people who don’t actually understand this issue but feel very emotionally passionate that all US tech companies are evil and doing this on purpose.
“Just follow the law, you evil companies!”
Lol. They would if there was a clear law/process to follow that didn’t get shot down every few months.
As it stands, you cannot operate in the EU as a US company if you want to be totally immune from fines.
I urge you to talk to your government representatives (on both sides of the pond) if you care about this issue. This benefits nobody except for EU government coffers.