The ads thing is unreal. "Customer obsession". I pay the extra 2.99 and still see pre-roll ads, but those apparently, according to customer service, don't count as ads. Oh, and part of the platform is under "freevee," which is an ad-based service, so "obviously" the fee for removing ads doesn't apply to that one. Prime started out great. I still like that I can pay money in exchange for watching something, but ham-fisting of ads fills me with contempt for the entire thing.