> The article discussed higher prices during peak demand school holidays, which isn’t price gouging on its own, and only suggests normal market high-demand pricing. Most importantly, the high demand pricing is regular and predictable [..] Price gouging is most often used to describe selling basic needs at very extreme prices during an emergency.
This is more a defense of price-gouging by bringing in market-based price fixing arguments than a strong argument to defend a "fair" price.
We can take the price of insulin in the US as an example fitting that description:
- It is a "normal market" high-demand pricing
- The demand is regular and predictable.
- There no emergency (except for the diabetics that cannot afford the medicine they desperately need)
And yet, at 10x the average price of insulin on the European market, it is clearly price-gouging.