That’s the main problem is a market owned by enterprise customers. Consumers don’t matter, there is zero interest is competing for them, they’re too little. The discounts is a killer for example, well have to buy from a reseller each time, who of course will pocket a good proportion of the discount because there won’t be many resellers that sell to consumers…
I have seen very large ent customers get 80% discount on hardware - it’s mind boggling that the vendor is not going bankrupt.