That's just any customer business.
When you go buy a house it feels like the agent is really looking at your personal circumstances and trying hard to be your friend. When you go cut your hair the staff will remember your name and ask about your day. Your dentist will keep track of your operations, personalize your care and make sure you're in trust and as comfortable as possible.
There's really nothing special about having people you pay be friendly with you.
Now, the waiter at our office lunch restaurant that we went to like every 2 or 3 weeks knowing exactly what each of us would order and even the ones that alternated between 2 or 3 dishes he'd ask "oh is it the butter chicken or the chicken tikka today?" makes sense and is impressive and appreciated. He didn't do any non essential small talk instead of doing his job either.
On the other hand you have restaurants where you're a table for two and the guy doesn't remember who had which dish when serving in a basically empty restaurant.
Listening to music performed in person by other humans is the natural way of things, like actually having sex with another human.
Recorded music is much more like pornography.
A quick search shows... of course there was!
https://www.newyorker.com/magazine/2005/06/06/the-record-eff...
The analog to actually having sex would be playing with the band on the stage.
‘Reading words etched into a stone or inscribed on papyrus by other human hands is the natural way of things, like actually having sex with another human.
Reading words created via machines is much more like pornography.’
Most OF content is not personalized. It might be consumed solo, but it's produced for a wider distribution. On the concert side, I feel there's a similar situation where you can pay a little to get the same experience as everyone else, or you can pay a lot to get VIP passes and a personalized experience.
Also, both situations are strongly dependent on the size of the fanbase. You're not going to get a personalized show from Taylor Swift or Bella Thorne, but smaller musicians and OF performers target that vibe exclusively.
I like things without crowd interaction, like musicals/plays, because there is no dystopian parasocial aspect to it. I am only there because the live is different than the recording.
However, give me a good piano recital with elevated seating to be able to see the pianist hands, and I'll be there in a flash.
As someone who frequently goes to concerts, I can absolutely testify that the audience can vary a lot between cities. You can usually tell if the band/artist is genuinly enjoying their performance or if they are doing the bare rehearsed minimum.
If you read/watch interviews with touring musicians, all have stories about how "Tokyo was crazy", "London was boring" etc – even though the set list was the exact same every evening.
People build connections whatever they do, we have had phone sex for a long time. Now you need a camera and take some clothes off to do it. It is obvious that the people who manage to earn a lot streaming are mass producing content. There are ones who strive for a social connection and the creators who give that are never going to be big earners. Same as small venues.
> Taylor has always cultivated a parasocial relationship with her fans, and her success is in no small part due to this cultivation. Here are just a few examples besides just her deeply personal and largely autobiographical lyrics:
> 1) Publishing her personal journal pages in the four different versions of the Lover album.
> 2) Inviting fans to her house for Secret Sessions to listen to her albums before release dates.
> 3) This direct quote from the Eras Tour in Tampa: "I'm really loving this tour. It's become my entire personality and I've always loved putting on shows, always loved that connection... Knowing you have felt the same way... I need you guys very much for my well-being."
> 4) The Fearless TV announcement. "This was the musical era in which so many inside jokes were created between us, so many hugs exchanged and hands touched, so many unbreakable bonds formed, so before I say anything else, let me just say that it was a real honor to get to be a teenager alongside you..."
> 5) Leaving secret messages in the liner notes of her physical CDs and the eventual TS culture of Easter Eggs.
https://www.reddit.com/r/TaylorSwift/comments/13zlbi9/paraso...