But that was desktops. I wonder if they really realized how much a problem that was in mobile. I also think I remember a discussion of that quote from a few weeks ago where someone said the real problem for Intel in the iPhone wasn’t heat but power draw.
I don’t think they ever really got the religion. Apple’s M1 sort of seems like a repeat of this whole thing. Intel still didn’t get it at that point. Still too hot. Still not efficient enough.
The switch from NetBurst to Core seems more like a direction switch because they hit a wall, not a recognition of what the problem actually was. A change from ultra-fast single core to fast multi-core.