I know there are quite a few open source by default companies. But the ethos of open source is sharing / building something by the community and getting paid in a way which does not scale the way VC funding expectations work.

So to have some respect for the open source way on top of which you are building all this please stop advertising it as "open source infrastructure" in bold and sell it like a normal software product with "source available" on the footer.

If you do plan to go open source and actually follow its ethos, remove the funded by VC label and have self hosting front and center in the docs with the hosted bit somewhere in the footer.