>What matters is that they wanted the public (and likely, their talent) to _think_ that they weren't even interested in making a profit as this would be a philosophical threat to the notion of any sort of impartial or even hopefully benevolent originator of AGI (a goal which is laid plainly in their mission statement)
And now they want to cast off any pretense of that former altruistic yolk now that they have a new, better raison d'etre to attract talent: making absolutely unparalleled stacks of cash.
