> Isn't the goal of a non-profit by its very definition... not profit?
Yes, and if you have a bunch more money then you can do more non profit activities that help the world.
Getting as much money as possible, so that the money can be used for your great cause, is the best way to effectively run a non profit.
> then it seems that they explicitly shouldn't care about making $20 billion
Of course they should, because that 20 billion dollars can be used for its goal more effectively than having control over a lower value asset.
> compared to the lightcone and the kardashev scale and whatever else.
You are pre-supposing that openAI's model itself is some magic, infinitely valuable asset already.
Its not. If it were, then it would already be worth 10 trillion dollars. But its not worth that.
Therefore the money is worth more than the asset. There are lots of other AI groups around here. OpenAI is just one of them, and they are not infinitely valuable.